With the acquisition of a majority stake of Dröm UK Ltd, KLAFS, market leader in the sauna, pool and spa sector, based in Schwäbisch Hall, Germany, gains another high-profile company to further strengthen both its UK and international market position.

At the forefront of thermal wellbeing in the UK since 2002, Dröm UK Ltd was formed by Barry Smith and Kicki Carlsson, quickly becoming specialists in the design and installation of luxury, bespoke thermal rooms in the high end residential and Commercial sectors. Today, the company offers a large portfolio for ultra bespoke saunas, steam baths and spas in the luxury property segment. The highly experienced Dröm UK team around Managing Director Barry Smith will become part of the KLAFS Group and will operate alongside Guncast Pools & Wellness in the future. The British manufacturer of swimming pools, spas and wellness suites to the premium sector, has been part of the KLAFS Group since 2021.  

“With the addition of Dröm UK Ltd to the KLAFS Group, we continue to expand our international business,” said KLAFS CEO Phillip Rock. “Dröm UK’s high level of expertise in design and quality fits perfectly with our requirements. Together with Guncast, we are well positioned in the UK and see great potential for KLAFS’ high-quality products in this market.”

With the showroom in Surrey, KLAFS will also have a presence on the doorstep of the British capital. “The inviting showroom in Surrey, soon to be equipped with KLAFS products, is the perfect complement to the existing KLAFS showroom in Cheshire, enabling us to advise our clients personally and showcase the high quality of KLAFS products,” says Gilles Darmon, Director KLAFS UK. 

As an industry specialist with more than 25 years of experience, I am very excited to be part of such a prestigious and forward-thinking brand, that can continually create innovative products in the thermal wellbeing arena and deliver some of the best projects in the world”, says Barry Smith, CEO of DRÖM UK. “In the future, we will fully support the activity of the KLAFS Group in the UK with the Dröm UK team. By incorporating some of our own ideas and know-how, together with KLAFS existing offering, we can successfully use our combined strengths to push the UK market to new heights.”

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